About Us

Our Story

The Speciality Label StoryLabels

Across every printing capability we offer, one thing stays constant: the packaging and labelling needs of a brand are never quite the same as anyone else’s — and our range is built to answer that.

Speciality Label was founded by Mr. Rajadurai, an entrepreneur whose vision and drive for quality set the company on a path to becoming an industry pioneer from its earliest days.

When he passed away unexpectedly, his wife, Mayadevi, stepped in to carry the company forward, protecting what he’d built and keeping it growing through a difficult transition. Their son, Vignesh Rajadurai, later joined the business, adding technical depth and fresh direction as the company set its sights on scaling operations and pushing further into innovation. Carrying his parents’ work forward, Vignesh has guided the company through a period of real expansion, establishing it as one of the industry’s leaders.

Today, Speciality Label keeps building on that foundation — pairing a commitment to sustainability with the same standard of excellence the founder set from day one.

Our Vision

To lead the product labelling industry, known above all for how we approach innovation, quality, and sustainability. We're working toward a future where our labelling solutions help businesses everywhere grow, while keeping their environmental footprint as light as possible.

Our Mission

We exist to push the product labelling industry forward — meeting our clients' needs as they evolve, not as they were when we first started working together. Through solutions built around each brand's goals, we help businesses build stronger identities and get where they're trying to go.

CreativeLabel designs built to make a brand instantly recognisable, not interchangeable.

High-QualityStandards that don't loosen between the first run and the thousandth.

Eco-Friendly Sustainability treated as part of the construction, not an add-on.

The Craft Behind Every Label

Our Team

Behind every label is a team that doesn't work in silos — designers, materials specialists, and production experts, all involved from the first sketch through to the finished run.

Mayadevi Rajadurai

CEO

Vignesh Rajadurai

Chief Operating Officer

Anandhi Saravanavel

GM (Operations)

Where We're Headed.

Scaling Up Turnover

Growing market share and our customer base through focused strategic moves — built on a reputation for quality and innovation that does a lot of the selling for us.

Environmental Sustainability

Rethinking sustainability at every stage — from where raw materials come from, to how we manufacture and distribute — with the goal of a smaller footprint and genuinely eco-conscious solutions.

Partnerships and Collaborations

Building relationships with organisations and suppliers who take sustainability as seriously as we do, because the environmental challenges ahead aren't ones any one company solves alone.

Continuous Improvement

Treating "good enough" as temporary — regularly examining and refining how we operate so the business stays efficient, effective, and sustainable as it grows.

About us